We didn’t just work in ABA practices. We ran them.

Every platform in this field was built with clinicians — that tells you who was in the room, not whether the thing works. We built Wilma® from the other side of the desk too: the billing, the payroll, the audits, the name on the door.

Then we ran our own practice on her since 2020, before we sold her to anyone else.

Why she exists

We've been bitten. By clunky software. By denied claims. By HIPAA audits, payer rule changes, and regulations that shift without warning. By the 2am billing sessions and the missed family dinners.

But here's what kept us going: the families. The breakthroughs. The moments that remind you why you got into this work in the first place.

We built Wilma because ABA practice owners shouldn't have to choose between running a sustainable business and being present for the people who matter - your clients, your team, your family.

So we built it. Then we ran our own practice on it — every session, every claim, every payroll Friday — from 2020 on, through six years of payer rule changes, audits and year-ends. We didn't offer it to anyone else until it had survived all of that on us.

It's yours now.

Why “WILMA”?

Windows. iOS. Linux. macOS. Android.

The platforms that changed everything — not by being complicated, but by disappearing into the background so you could focus on your work.

That’s what Wilma is. The operating system for running a sustainable ABA practice — one platform that carries the operational weight so you don’t have to.

You don’t choose an operating system by reading its feature list. You choose it because everything runs on it. “Stop managing software. Start being present.”

2020

In production since

1 platform

Replaces the whole platform

$30

Per user / month · 10 min

Included

EDI clearinghouse

What you can hold us to

Not a poster on a wall. These are the promises you get to check us against.

Innovation

We leverage cutting-edge AI technology to solve real problems in ABA practice management.

Quality Care

Everything we build is designed to improve outcomes for children and families receiving ABA services.

Efficiency

We automate the tedious so providers can focus on what matters most: their clients.

Compliance

HIPAA-compliant, BACB-aligned, and built with security and privacy at the core.

What’s different for you

Agentic, not reactive

Most ABA software records what you already did. Wilma prepares what's next — drafts, flags, routes — then waits for your approval. Nothing ships without a human in the loop.

One login. One system.

No more tools taped together. Scheduling, clinical, billing, phone & IVR, compliance, and analytics live in one platform where everything actually talks to each other.

Built for ABA

Not a generic healthcare platform. Every feature is designed for how ABA providers actually run — from supervision ratios to authorization tracking to session-level compliance.

Ready to meet Wilma®?

See why ABA providers say “Impressive.” 30 minutes. Every question answered.

Get in Touch

General Inquiries: hello@wittywilma.com

Support: support@wittywilma.com

Privacy: privacy@wittywilma.com