For behavioral health practices paying for SimplePractice — and a phone system, and a texting app, and secure email.

SimplePractice covers the basics. Wilma® thought of everything.

Scheduling, notes, billing, telehealth, and a client portal — plus a built-in business phone, two-way texting, and an AI that acts. Every call, text, and message on the same client record, with full owner visibility.

Why practices switch

Four reasons behavioral health practices move from SimplePractice to Wilma®.

The phone is built in — SimplePractice doesn't have one.

SimplePractice runs your scheduling, notes, billing, and telehealth well. But there's no business phone, no auto-attendant, no call recording, and no two-way texting with clients — so you bolt on a phone system, a texting app, and secure email. Wilma includes a business line with IVR routing, call recording and transcription, and two-way SMS, and every call and text lands on the client's record.

Every conversation on one record — with owner visibility.

In SimplePractice, portal messages live in SimplePractice, but the calls, the texts, and the emails live in other tools no one can see together. Wilma puts calls, texts, and secure messages on the same client record — so owners and supervisors get a complete, real-time view of client communication, and nothing about a client is stranded in a personal inbox.

AI that acts — not just a scribe.

SimplePractice's AI Note Taker transcribes a session and drafts a note for review — for $35 per clinician per month, and only inside SimplePractice's own video. Wilma drafts the note too, then flags documentation gaps, surfaces what needs attention, and prepares the next step — all within your rules and pending your approval.

One bill that doesn't climb with every seat — or every year.

SimplePractice is priced per clinician; group practices land on the $99 Plus plan plus a paid seat for every added clinician, and the base plan jumped from $29 to $49 in 2025. Add the AI note-taker, the payment-processing markup, and the phone, texting, and email tools it can't replace, and the real monthly cost runs well above the sticker. Wilma consolidates all of it into one platform — typically for less.

Side by side

Wilma® vs SimplePractice, feature by feature.

Comparison based on publicly available information as of August 2026. SimplePractice is a trademarks of their respective owners; named here for identification only, and no affiliation or endorsement is implied.

Comparison based on publicly available SimplePractice plans and documentation as of 2026. SimplePractice pricing: Starter $49, Essential $79, Plus $99 per clinician per month, with per-seat fees for group practices and add-ons billed separately.

What changes on Wilma

Four things that change when communication lives on the record.

Your front desk runs inside Wilma.

Calls are answered and routed by the auto-attendant, recorded, transcribed, and logged to the right client — intake captured live. SimplePractice leaves the phone to a separate vendor; Wilma makes every call part of the record.

Nothing about a client lives in a personal inbox.

Client messages are HIPAA-secure inside Wilma, on the record — so there's no per-seat secure-email tool to buy, and no client conversation stranded in a staff member's email after they leave.

See every conversation in your practice.

Because calls, texts, and messages all sit on the record, owners and supervisors get a complete, real-time view of client communication — the visibility you simply can't get when it's spread across three separate apps.

One platform. One bill. For less than you pay now.

You stop paying for SimplePractice and a phone system and a texting tool and secure email. One login, one invoice, one source of truth — and the platform is the reconciliation.

Pricing and reviews

Comparing SimplePractice pricing and reviews? Start with the buying questions.

Bottom-funnel buyers usually need three answers: what it costs, what real operators say after implementation, and whether the platform owns the workflow or depends on add-ons.

Pricing clarity

Wilma publishes flat pricing: Core is $30/user/month with a 10-licence minimum, so an account starts at $300/month, plus optional AI and Phone add-ons. Use that as the baseline when a SimplePractice pricing page or quote requires a sales process.

Review signals

When reading SimplePractice reviews, separate ease-of-use praise from operational outcomes: clean claims, authorization control, onboarding speed, support responsiveness, and whether teams still need extra tools.

Native vs integrated

The strongest reviews usually come when scheduling, notes, billing, data, EVV, phone, and AI share one record. Every separate vendor adds another support path and another place work can drift.

FAQ

Questions practices ask before they switch.

Is Wilma built for behavioral health, or just ABA?

Can I migrate from SimplePractice?

Does Wilma do telehealth, a client portal, and online booking like SimplePractice?

Does Wilma really include a phone system?

How does Wilma's AI compare to SimplePractice's AI Note Taker?

Is Wilma cheaper than SimplePractice?

Is SimplePractice ever the better choice?

Is Wilma HIPAA compliant?

See why practices are leaving SimplePractice for Wilma®.

Thirty minutes. Your whole practice — phone, communication, billing, and AI — on one record. See what consolidation actually saves.

Evaluating the switch

What to check when you are moving off a generalist therapy platform

General therapy practice-management tools are well built for one-to-one talk therapy. ABA breaks their assumptions in specific, predictable places, and those are what to test.

• 1It has to model a team around one client.General platforms assume one clinician and one client. ABA runs several RBTs and a supervising BCBA against one authorization, with different codes for direct treatment, supervision and caregiver guidance. If the data model cannot express that, everything downstream is a workaround.Red flag: A client record that holds a single assigned provider.
• 2It has to do trial-level data, not session notes.ABA clinical decisions are made on trial data, prompt levels, task analyzes and graphs with phase-change lines. A generalist platform gives you a note field. Data collection then lives in a second system, and re-keying is the daily cost.Red flag: Clinical progress captured as narrative text only.
• 3It has to bill ABA codes correctly.15-minute units, ABA-specific CPT codes, payer modifier sets, authorization units that decrement, concurrent-session rules. Generalist billers cover the common therapy codes and leave ABA's specifics as manual work that grows with volume.Red flag: Authorizations tracked as a start date, end date and total with nothing decrementing.
• 4It has to handle EVV and supervision.Where state Medicaid requires Electronic Visit Verification, and where technicians need a monthly supervision percentage calculated against hours actually delivered, generalist platforms typically have neither. Both are compliance requirements rather than conveniences.Red flag: No EVV capability and no supervision ratio tracking at all.

Before you sign

Questions worth asking on the demo

• Show me one client with three technicians and a supervising BCBA on one authorization.
• Show me trial-level data and a graph with a phase-change line.
• How are ABA CPT codes and payer modifiers handled?
• Is there any EVV capability, and any supervision percentage tracking?
• What transfers if I migrate — clients, authorizations, documentation, history?

Glossary

The terms you will hear

Trial-level data

Recording each teaching trial with its outcome and prompt level rather than a session summary. The unit ABA decisions are made on.

Authorization units

Billable 15-minute units a payer approved over a date range. Sessions decrement the balance; delivering past it usually means the service is not reimbursable.

Electronic Visit Verification

Electronic capture of who delivered a service, to whom, where and when. Required by state Medicaid programmes for certain services.

Phase change line

A vertical line on a graph marking a change in condition. Without it a graph cannot show why the data moved.

Keep reading

Related guides on running an ABA practice — the same operation, from a different angle.

• Catalyst ABA alternativeA data-collection tool still needs a practice management system — what changes when it doesn’t.
• WebABA alternativeOne platform built together, compared against a product inside a portfolio.
• AccuPoint alternativePractice management, EVV and billing compared on a single record.
• CentralReach alternativeWhere Wilma and CentralReach differ on scope, pricing model and rollout.
• ABA practice management softwareOne platform for the whole ABA practice, from first call to paid claim.
• ABA data collection softwareTrial-by-trial, duration, frequency and interval data captured in session, graphed live.