Built by operators who ran ABA practices.

Every price, published. Every dollar you earn stays yours.

Plans from $30 per licence. No per-client fees, no per-feature menu, and no invoice you didn’t see coming.

All-in-one for less

Get AI, billing, scheduling, and practice phone and fax lines in one platform — for less than you're paying for fragmented tools today.

Software that pays for itself

Bring billing in-house and the savings can cover the cost of Wilma®. Your software shouldn't be an expense — it should be an investment.

One-click financial transparency

See who paid, what was collected, and what's outstanding — in one click. Stop spending hours on what should take seconds.

Not ready to commit? Try our free AI tools.

Feedback on your BTs' session notes, ethics guidance, CEU tracking and a task board — all free.

One plan for the whole practice

Pick Core, Pro, or Pro Max — every licence in the practice is on the same plan. Usage is pooled across the team, so one person’s unused share is there for everyone else.

Core

The full practice platform.

Everything your practice runs on, from intake to paid claim. One login, one record, one bill.

Billed monthly · from $300/month at 10 licences

Run sessions

• Scheduling & authorization tracking
• Data collection, goals, mastery
• Session notes & clinical analytics
• Team collaboration

Get paid

• Billing & accounting
• Payroll tracking
• EDI clearinghouse (1 EIN included)

Stay compliant

• HIPAA-compliant end to end
• Compliance management
• BACB supervision tracking

Grow the practice

• Client onboarding & intake
• Parent portal
• 24/7 in-app support

Upgrade when you’re ready

Pro

Core + AI + AI Scribe.

AI that does the paperwork, and a voice AI scribe that turns a recorded session or a dictation into a drafted note.

Everything in Core, plus

• AI Scribe: record a session or dictate, get the transcript and a drafted note
• AI-drafted session notes
• AI-written treatment plans & progress reports
• Pre-submission claim scrubbing
• Denial prediction & prevention
• Ask-your-practice AI assistant
• Automated reminders, follow-ups & tasks

Pro Max

Everything in Pro, with higher limits and additional features, plus phone and fax lines

• Higher limits and additional features
• Phone lines, $25 per line
• Fax lines, $25 per line
• A number for the front desk, or one per clinician
• AI receptionist / IVR on your phone lines

Also for multi-location practices, 20+ users or SSO.

10-licence minimum on every plan. No setup fees. No per-client fees. Onboarding & training included.

A practice phone number, built in.

On Pro Max, $25 per line. Give the front desk a number, or give each clinician their own.

• A practice phone number
• Make & receive calls
• Two-way SMS
• Voicemail with transcription
• Call recording
• Calls threaded to the client record

AI receptionist / IVR: answers inbound calls, routes by intent, and books intakes. Runs on your Pro Max phone lines.

HIPAA-compliant e-fax.

On Pro Max, $25 per line. A fax number of its own, separate from your phone lines.

• Send & receive faxes online
• HIPAA-compliant e-fax
• Faxes threaded to the client record
• Payer forms faxed straight from Wilma

Price calculator

Your practice size, your plan — exact price, no sales call required.

No per-client fees. No setup fees. Onboarding & training included.

Billing under more than one EIN? Additional EINs are $150/month each, right in the calculator. Multi-location practice? 20+ users? Need SSO? Contact sales for custom configurations.

Compare plans

Everything Core includes, what Pro adds, and where Pro Max goes further.

Core is $30 and Pro $60 per licence per month, with a 10-licence minimum on every plan — $300 or $600/month to start ($250 or $500/month on annual prepay). Pro Max is available through sales. Phone and fax lines are available on Pro Max only, at $25 per line per month. EDI includes 1 EIN; additional EINs are $150 per month. No setup fees. No per-client fees. Onboarding & training included.

Frequently Asked Questions

Everything you need to know about Wilma pricing

Absolutely. We offer personalized demos where we walk you through Wilma and show you exactly how she would work for your practice. Book a demo and our team will tailor the experience to your needs.

Core is our full practice management platform: client onboarding, scheduling, data collection, session notes, clinical analytics, billing, payroll tracking, compliance, team collaboration, parent portal, BACB supervision tracking, and EDI clearinghouse with one EIN (Tax ID) included. Everything you need to run an ABA practice. At $30/licence/month it is the most complete entry tier in the market.

Pro ($60/licence/month) is everything in Core plus AI and the AI Scribe. The AI Scribe lets you record a session or dictate, and Wilma gives you the transcript and a drafted note. On top of that, AI does the paperwork: she drafts session notes from your RBT data for BCBA review and sign-off, writes treatment plans / progress reports / parent letters in your voice, checks every claim before submission to catch coding errors and auth mismatches, flags claims likely to be denied so you fix them first, answers plain-English questions about your practice ("Which authorizations expire next month?" "Who is behind on notes?"), and auto-sends reminders / schedules follow-ups / assigns tasks so nothing slips through. AI and AI Scribe usage is pooled across the practice. Most teams save 5–10 hours per BCBA per week on documentation and billing work alone.

Pro Max is everything in Pro, with higher limits and additional features, plus phone and fax lines at $25 per line per month. Phone and fax lines are only available on Pro Max. Pro Max is set up through our sales team, so contact sales for a quote. If you are not sure, start on Pro — you can move the practice up to Pro Max later.

Because usage is pooled across the practice: one person's unused share is available to the rest of the team — the BCBA who drafts a lot of notes can draw on the capacity of the biller who drafts none. That only works if everyone is on the same plan, so every licence in the practice sits on Core, Pro, or Pro Max together. It also keeps the bill simple: one plan, one rate, times your licences.

Phone and fax lines are available on Pro Max, at $25 per line per month each. A phone line is a practice phone number with calls, two-way SMS, voicemail with transcription, call recording, and every call threaded to the right client record. A fax line is HIPAA-compliant e-fax to send and receive, threaded to the client record and your payer forms. Give the front desk a number, or give each clinician their own. Core and Pro do not include phone or fax lines. Practices with an existing phone system (RingCentral, Dialpad, OpenPhone) can simply skip them.

Yes. The AI receptionist / IVR answers inbound calls, routes by intent, and books intakes for you. It runs on Pro Max phone lines, at $25 per line per month.

No. Monthly billing is the default, no long-term commitment. If you prepay annually, you save about 17% across the board — Core drops to $25/licence/month and Pro to $50. Pro Max phone and fax lines stay $25 per line per month. Your choice.

Yes — 10 licences, on every plan. At 10 licences an account starts at $300/month on Core or $600/month on Pro ($250 or $500/month on annual prepay). Every licence beyond 10 is the same per-licence rate. Wilma is built for practices with a team — in ABA your RBTs are users too, so most agencies are at or past 10 people from day one. On Pro Max, phone and fax lines are priced per line on top, not per licence.

The EDI clearinghouse is included on every plan with one EIN (Tax ID). Each additional EIN is $150 per month, on every plan, so a practice running separate entities can add them itself — no sales call needed.

No. Unlike some competitors, Wilma uses simple per-licence pricing with no hidden per-client fees. Your cost is predictable regardless of how many clients you serve.

No. There are no setup fees, and onboarding & training is included at no extra charge on every plan.

Yes. Moving the practice up a plan takes effect immediately and is prorated. Moving down applies at your next billing cycle. On Pro Max, phone and fax lines can be added at any time. Same platform, same data — changes are configuration, not migration.

Absolutely. Wilma is fully HIPAA compliant with end-to-end encryption. We sign BAAs with all customers and maintain the highest security standards.

Billing under more than one EIN (Tax ID) is self-serve: the EDI clearinghouse includes one EIN on every plan, and each additional EIN is $150 per month. For practices with multiple locations, 20+ users, or SSO requirements, we offer custom configurations. Contact sales and we'll put together the right arrangement for your organization.

Still have questions?

Not ready to bring me on board?

No pressure. Here are free ways I can still help you:

Free AI Tools

Paste a BT's session note and I'll write the feedback for you. Plus ethics guidance, CEU tracking and a task board. Free.

Free HIPAA Checks

Meet the HIPAApotamus: a free risk assessment, website scanner and BAA checker for ABA practices.

Weekly Insights

What changed in ABA this week, and what it means for practice. Free, five minutes.

Still duct-taping your workflows together?

30 minutes. We'll show you what one platform looks like — and what it costs vs. what you're paying now.

What you get from $30

Everything below is in the plan price.

Not a per-feature menu. The whole platform, on one record and one bill. Items badged Pro come with Pro and Pro Max; phone and fax lines are $25 each on Pro Max only.

Clinical

Collected once, reused everywhere it is needed.

• Data collection Trial-by-trial, frequency, duration, interval and ABC — offline-first.
• Automatic graphing Mastery criteria and goal progress, live rather than warehoused.
• ABA reports The report assembles itself from the record. You review and sign.
• Goal bank AI-personalized goals drawn from the client’s own plan.
• Session notes Written in the way your BCBAs already write them.
• AI Scribe ProRecord a session or dictate, get the transcript and a drafted note.
• AI note drafting ProDrafted from the whole client record, not just the audio.
• Note auditing Gaps surfaced before a payer finds them.
• Supervision tracking One tap to log; BACB ratios tracked against the rules.
• Parent-training notes Drafted from the session that generated them.

Billing & revenue

Billing stays with you, and nobody takes a cut of it.

• Billing ABA-specific CPT® and HCPCS with per-payer modifier rules.
• EDI clearinghouse Included. Not a separate vendor and not a separate bill.
• ERA posting Remittances post themselves against the claims they belong to.
• Claim scrubbing ProChecked before submission, not after the denial.
• Denial workflow A denial arrives with the reason and what to do about it.
• Authorization tracking Units decrement per session; renewals surface weeks ahead.
• Invoicing & rates Private-pay invoicing and rate management on the same record.
• Revenue reporting Who paid, what is owed, what is outstanding — in one place.

Running the day

The moving parts, held together without anyone chasing them.

• Scheduling Placed against units, drive time, and who is actually qualified.
• EVV Native, with state Medicaid rule packs.
• Client intake Families enter their own details and upload their own documents.
• Insurance capture Captured and stored at intake, on the record from the start.
• Parent portal Schedule, progress, signing and messaging — under your brand.
• Taskboards & workflows What is waiting, on whom, and for how long.
• Telehealth Works with the Zoom, Teams or Meet account you already have.

Communication

Every conversation lands on the client’s record by itself.

• Business phone line Phone lineWith IVR, forwarding to the phones your team already carries.
• Call recording & transcription Phone lineThreaded to the record, so nobody types the call up after.
• Two-way SMS Phone lineTexts filed where they belong.
• HIPAA-compliant e-fax Fax lineSend the ABA report to the funder without leaving the platform.
• Email & secure messaging On the same record as everything else.
• AI call summaries Pro + lineThe gist, on the record, before you hang up.

People & compliance

The business layer most platforms hand to somebody else.

• Employee records Profiles, onboarding, and time-off in one place.
• Credential expiry tracking Surfaced weeks ahead, not the week after.
• Timesheets Reconciled against the sessions that were actually delivered.
• Payroll-ready exports For Gusto, ADP and Paychex — you keep your payroll provider.
• HIPAA compliance Encryption, role-based access, and audit logging on every record.
• Consents & signatures Captured, stored, and findable when someone asks.
• Incident reporting Logged against the client and the staff member both.
• Reporting & dashboards Revenue, clinical and compliance views, exportable.

Everything above is in the Core plan except the items badged Pro, which come with the Pro and Pro Max plans, and the items badged Phone line or Fax line, which need that line (Pro Max only, $25 per line per month each).