Motivity Pricing: Published Rates and What Per-Learner Billing Means for You

Motivity publishes its pricing, which is unusual in this market and genuinely useful. It means you can model your cost before booking a demo.

The published rates

As of August 2026, Motivity's pricing page lists three tiers, billed monthly:

• ABA Data Collection — $24 per learner per month
• ABA Practice Management — $24 per learner per month
• All-In-One ABA Platform — $48 per learner per month

Custom plans and an enterprise tier are referenced without published rates, with the enterprise tier described as adding advanced business-intelligence tooling, a customisable dashboard and an integrated intake portal.

Confirm current figures directly, since pricing pages change.

The important detail: per learner

Motivity bills per learner — that is, per client on your caseload — not per staff member.

This is the single most consequential fact about their pricing, because it means your software cost is a direct function of how many clients you serve.

What that costs at different sizes

Using the published $48 all-in-one rate:

• 10 learners — $480/month
• 25 learners — $1,200/month
• 40 learners — $1,920/month
• 80 learners — $3,840/month
• 150 learners — $7,200/month

The single-module tiers at $24 halve those figures, but a practice running billing in one system and data collection in another is generally paying elsewhere for the gap.

Who per-learner pricing suits

It genuinely favours some practices:

• Staff-heavy, caseload-light operations. A clinic with 15 clients and 20 employees pays for 15, where a per-user platform would charge for 20.
• Practices with high supervision ratios, where BCBAs, billers and administrators make up a large share of headcount.
• New practices, where paying only for the clients you actually have avoids a licence minimum.

Who it works against

• Practices improving utilization. If you fill your existing staff's schedules more efficiently, your caseload rises without your headcount rising — and on per-learner pricing your bill rises with it.
• Practices with a high client-to-staff ratio, which is the normal shape of a maturing ABA agency, since one RBT typically serves several clients.
• Practices with intermittent clients. Ask specifically whether a learner on a break, pending authorization, or in intake counts toward billing.

What to check before signing

1. What counts as a billable learner? Active only, or anyone on the record? What about a client paused awaiting reauthorization?
2. Is there a minimum?
3. Implementation and migration. Included, or quoted separately?
4. Clearinghouse and claim fees on top of the platform rate.
5. What the enterprise tier costs, and at what point you are pushed into it.
6. Annual increases — actual history for existing customers.
7. Contract term and data export terms.

Comparing against per-user pricing

The clean comparison is to model both units against your own projections.

Take a practice with 12 staff and 40 clients. Motivity all-in-one at the published rate is 40 × $48 = $1,920/month. Wilma, which publishes $30 per user per month for the full Core platform with no per-client component, is 12 × $30 = $360/month, or $600 with the AI add-on at $20 per user.

Grow the caseload to 80 clients with the same team and Motivity moves to $3,840 while a per-user bill does not move at all.

Reverse the shape — 20 staff and 15 clients — and the comparison inverts: Motivity is $720 while a ten-licence-minimum per-user platform charges for 20 users. Which is exactly why the arithmetic has to be done on your own numbers rather than on a general claim.

The full capability comparison covers the functional differences alongside the commercial ones.

The summary

Motivity publishes $24 per learner for data collection, $24 per learner for practice management and $48 per learner all-in-one, with unpublished custom and enterprise tiers above that. Per-learner billing suits staff-heavy and early-stage practices and works against practices whose caseload grows faster than their headcount. Check what counts as a billable learner, whether paused clients bill, and what implementation, claim fees and annual increases add — then model three years against your own client and staff projections.