For practices tired of stitching tools together.

All-in-one, done right — built from experience.

Q: Is Wilma more expensive than Motivity?

Per seat for just data collection, Motivity is often cheaper — they've priced aggressively within the data-collection category. For end-to-end practice operations (data + notes + billing + scheduling + phone + compliance), Wilma typically replaces four to six separate vendors. Total cost of ownership is almost always lower on Wilma.

Q: Can I migrate from Motivity?

Yes. Client records, goals, historical data, graphs, and mastery records transfer in onboarding. Most migrations from Motivity complete within 2–6 weeks depending on practice size.

Q: Does Wilma's data collection match Motivity's?

Wilma's data collection is built on the same operational principles — real-time ABC, offline-first mobile capture, live graphing, mastery tracking. The difference is what happens next: Wilma's data feeds the session note draft, the claim documentation, the parent update, and the supervision log automatically. Motivity's data sits in Motivity.

Q: What if I only need data collection?

Then Motivity is a reasonable fit for that narrow need. Wilma's value is end-to-end — if you're committed to stitching multiple specialized tools together, a focused data-collection product makes sense. For practices that want one platform, Wilma.

Q: How long does migration take?

Small practices: under a week. All other practice sizes — small, mid-size, and enterprise multi-state: 1–2 weeks. Every timeline includes data migration, staff training, and billing configuration.

Q: Is Wilma HIPAA compliant?

Yes. End-to-end encryption, role-based access, full audit logging, BAAs standard with every customer agreement.

Q: Does Wilma handle insurance and billing?

Yes. Full revenue cycle management — insurance capture at intake, authorization tracking, pre-submission claim scrubbing, EDI clearinghouse integration, ERA posting, denial workflow, patient billing. All native.

Q: What does Wilma have that Motivity doesn't?

Everything outside data collection. Scheduling, billing, claims, phone, HR, payroll tracking, compliance, parent portal, authorization tracking, agentic AI, and the ability to scale from one clinic to enterprise on one platform.

Data collection. Session notes. Claims. Scheduling. Phone. HR. Compliance. One login. One source of truth. The data you collect goes somewhere — it doesn’t just sit in a database.

What Motivity is good at

A genuine clinician-first identity and an active community around it. Motivity is strong on clinical data and configurability, publishes its pricing openly, and is taken seriously by BCBAs — which is not something every vendor in this market has earned.

Motivity says more than 800 organizations across seven countries use its platform. That is their figure, not ours — we have not audited it, and we are not going to pretend the gap in scale does not exist.

What this comparison actually turns on

Clinical data is half a practice. The other half is what it costs to run.

If the question is purely how good the clinical data layer is, this is a close comparison and you should test both properly. Wilma's argument is scope rather than superiority: the same record that holds the trial data also holds the authorization it decrements, the note built from it, the claim built from that, the EVV visit behind it and the supervision hours accruing against it. The pricing follows the same logic — Motivity publishes per learner, Wilma publishes per user, and those diverge sharply as your caseload grows faster than your headcount. Model both against your own three-year projection rather than comparing this month.

Ask to watch these, in both products

Not slides. The actual workflow, on data that looks like yours. Anything that cannot be shown live is a claim, and you should treat it as one — including ours.

Authorization units decrementing as sessions are delivered, and what happens when you book against a balance of two.
One technician's supervision percentage for the current month, mid-month.
Your bill at double the caseload with the same team — under both pricing models.
A task analysis scored step by step, in both products.

Why operators switch

Four reasons ABA practices move from Motivity to Wilma®.

End-to-end, not data-only.

Wilma covers data collection, session notes, scheduling, billing, claims, phone, HR, payroll tracking, compliance — one platform, one login. Motivity now offers data collection and a practice-management module, so it competes on all-in-one too. The difference is cohesion: Motivity is modules you assemble, while Wilma is one unified record built by operators to fit end to end.

AI drafts the note from the data.

Motivity captures data. Wilma captures data and drafts the session note from it — structured, goals linked, medical-necessity language applied. Your BCBA reviews and signs. Documentation time drops.

Claims scrubbed before they ship.

Wilma scrubs every claim against payer-specific rules before submission — catching modifier mistakes, authorization gaps, documentation issues. Motivity is a data tool. Claims happen elsewhere, with separate scrubbing, separate systems, separate gaps.

Built-in phone & IVR.

Wilma includes a native business phone, IVR routing, and two-way SMS. Motivity doesn't play in this category — that's a separate vendor on top of whichever practice management platform you pair with Motivity.

Cost, side by side

What Wilma® and Motivity cost to run.

Both platforms publish their prices, which makes this an unusually clean comparison — and it turns on one thing: Motivity bills per learner, Wilma bills per user.

Line item	Wilma	Motivity
How you're billed	Per user	Per learner (client)
All-in-one platform	$30 / user / month	$48 / learner / month
Data collection on its own	Included in Core	$24 / learner / month
Practice management on its own	Included in Core	$24 / learner / month
AI add-on (note drafting, claim scrubbing)	+$20 / user / month	Not priced separately
Phone add-on (business line, IVR, recording)	+$10 / user / month	Not offered
Per-client fees	None	The billing model itself
Minimum commitment	10 licences ($300 / month)	Not published
Enterprise tier	Same published pricing	Custom quote

The gap widens with your caseload, not your headcount. A practice of 20 staff serving 100 clients pays $600/month on Wilma Core and $4,800/month on Motivity's all-in-one plan — the same work, priced against a number that grows every time you take a referral. Run it the other way and the maths flips: if you carry more staff than clients, per-learner billing is cheaper, and you should choose it.

Motivity pricing read from their public pricing page on 27 August 2026 and unverified thereafter — check it before you decide. Motivity is a trademark of its owner, named here for identification only; no affiliation or endorsement is implied.

Side by side

Wilma® vs Motivity, feature by feature.

Capability	Wilma	Motivity
End-to-end practice platform	✅ Native	❌ Data collection only
Real-time ABC data collection	✅ Offline-first mobile	✅ Yes
Live graphing & mastery tracking	✅ Native	✅ Yes
AI session note drafting from data	✅ Native	❌ Not native
Pre-submission claim scrubbing	✅ Granular, per-payer	❌ Not included
Scheduling, HR, payroll tracking, compliance	✅ All native	❌ Not included
Built-in phone & IVR	✅ Native	❌ Not included
Authorization tracking with alerts	✅ Native	❌ Not native
Billing & revenue cycle	✅ Full RCM	❌ Separate vendor required
Total tools to manage	✅ One	⚠️ Five-plus

Comparison based on publicly available information as of August 2026. Motivity is a trademarks of their respective owners; named here for identification only, and no affiliation or endorsement is implied.

What you get on Wilma

Four things that change when the data has somewhere to go.

Data flows all the way through.

A session ends. The data flows into the draft note. The note flows into the claim. The claim flows into the scrub queue. The result flows back to the billing team. All one platform, one click each.

Parent updates write themselves.

The progress graph, the mastery summary, and the parent-friendly language draft automatically from the same session data. Your BCBA reviews, adds context, sends.

Case review lives in the platform.

Trends across sessions surface for BCBAs before Friday's team meeting. Protocol adjustments happen in days, not weeks. No separate dashboard to pull reports from.

One invoice. One login. One source of truth.

You don't stitch separate tools together. You don't copy-paste. You don't reconcile. The platform is the reconciliation.

Pricing and reviews

Comparing Motivity pricing and reviews? Start with the buying questions.

Bottom-funnel buyers usually need three answers: what it costs, what real operators say after implementation, and whether the platform owns the workflow or depends on add-ons.

Pricing clarity

Wilma publishes flat pricing: Core is $30/user/month with a 10-licence minimum, so an account starts at $300/month, plus optional AI and Phone add-ons. Use that as the baseline when a Motivity pricing page or quote requires a sales process.

Review signals

When reading Motivity reviews, separate ease-of-use praise from operational outcomes: clean claims, authorization control, onboarding speed, support responsiveness, and whether teams still need extra tools.

Native vs integrated

The strongest reviews usually come when scheduling, notes, billing, data, EVV, phone, and AI share one record. Every separate vendor adds another support path and another place work can drift.

FAQ

Questions operators ask before they switch.

Is Wilma more expensive than Motivity?

Can I migrate from Motivity?

Does Wilma's data collection match Motivity's?

What if I only need data collection?

How long does migration take?

Is Wilma HIPAA compliant?

Does Wilma handle insurance and billing?

What does Wilma have that Motivity doesn't?

See why ABA providers call Wilma® “Impressive.”

Thirty minutes. Every workflow in one platform. See where your data can actually go.

Evaluating the switch

What to check when comparing Motivity with an all-in-one

Motivity publishes its pricing, which makes this comparison unusually easy to do properly. The two questions that matter are what the platform covers and how the bill behaves as you grow.

1Per learner or per user — model both on your own numbers.Motivity publishes per-learner pricing: as of August 2026, $24 per learner per month for data collection, $24 for practice management and $48 for the all-in-one platform. Wilma publishes $30 per user per month with no per-client component. A practice with more clients than staff pays very differently under each, and the gap widens as utilization improves.Red flag: Comparing headline rates without projecting client count and staff count separately.
2Does a paused client still bill?On any per-learner model this is the question that moves the number. A client awaiting reauthorization, on a break, or in intake may or may not count as billable. Ask explicitly and get it in writing, because the answer can change your effective rate by a quarter.Red flag: An answer of 'usually not' with nothing in the contract.
3What is in the box, and what is another vendor?Compare the full operational surface rather than the clinical one: claims and clearinghouse, ERA posting, denial workflow, EVV where your state requires it, a parent portal, credential expiry tracking. Anything not included is a separate subscription and a separate seam.Red flag: Module list that stops at data collection and scheduling.
4Where does the enterprise tier begin?Motivity references custom and enterprise plans above its published tiers without published rates. Find out what triggers that move and what it costs before you grow into it, not after.Red flag: No clear answer on what pushes an account into custom pricing.

Before you sign

Questions worth asking on the demo

Does a client on a break or awaiting reauthorization count as a billable learner?
At what size does an account move to enterprise pricing, and what does that cost?
Are clearinghouse and per-claim fees inside the quoted price?
Show me a denial being worked end to end in the product.
What does migration include, and do authorizations transfer with remaining units?

Glossary

The terms you will hear

Per-learner pricing: Charging per active client rather than per staff login. The bill then tracks caseload, so improving utilization with the same team raises your software cost.
Per-user pricing: Charging per person who logs in. The bill tracks headcount, so a growing caseload on a stable team does not change it.
Authorization units: Billable 15-minute units a payer approved over a date range. Sessions decrement the balance; delivering past it usually means the service is not reimbursable.
Total cost of ownership: Subscription plus implementation, migration, per-claim fees, module add-ons and annual uplift, modelled over three years rather than compared at month one.

Keep reading

Related guides on running an ABA practice — the same operation, from a different angle.