Looking for a CentralReach alternative? Wilma is agentic ABA software with a built-in phone system, transparent pricing, and implementation measured in weeks, not quarters.
Frequently asked questions
Is Wilma cheaper than CentralReach?
Wilma publishes pricing on the pricing page — CentralReach is quote-only. For comparable feature sets, practices typically report Wilma is 20–40% less expensive on a comparable seat count, plus Wilma's native phone system eliminates a separate RingCentral or Dialpad subscription. Total cost of ownership is consistently lower on Wilma.
Can I migrate from CentralReach to Wilma?
Yes. Migration is included in onboarding. Client records, authorization history, session notes, treatment plans, and staff credentials transfer. Solo BCBAs migrate in under a week; all other practice sizes in 1–2 weeks.
What does Wilma have that CentralReach doesn't?
Three things matter most: (1) agentic AI that proactively drafts notes, scrubs claims, and flags gaps within human-approved rules — not just "AI-assisted" writing; (2) a native built-in phone system and IVR, not a third-party integration; (3) transparent published pricing and implementation measured in weeks, not quarters.
What does CentralReach have that Wilma doesn't?
CentralReach has a longer track record in enterprise ABA (founded 2012) and a larger marketplace of third-party integrations. Wilma covers the core ABA integrations natively — EDI clearinghouses, major HRIS platforms, accounting — so most practices don't feel the gap.
How long does the switch actually take?
Solo BCBAs: under a week. All other practice sizes — small, mid-size, and enterprise multi-state: 1–2 weeks. Every timeline includes data migration, staff training, and clearinghouse configuration. We can do this fast because Wilma ships configured for ABA out of the box, not built generic and configured per customer.
Will my billing team have to relearn everything?
No. Wilma's UX was built by operators who ran ABA practices — familiar patterns, sensible defaults. Billing teams typically hit full productivity in the first two weeks. Onboarding includes role-specific training so nobody is figuring it out alone.
Is Wilma HIPAA compliant?
Yes. End-to-end encryption (AES-256 at rest, TLS 1.2+ in transit), role-based access, full audit logging, BAAs standard with every customer agreement. Subcontractors that touch PHI operate under BAAs flowed down from Wilma.
Does Wilma support multi-state practices and complex payer mixes?
Yes. Multi-entity billing with NPI, tax ID, and billing address per location. State-specific billing-code and modifier rule packs. SSO support and role-based access at scale. Same platform, same data model, from solo BCBA to multi-state operations.