For practices that want all-in-one done right.

All-in-one is the floor. Done right is the difference.

Theralytics consolidates your workflows into a tidy all-in-one. Wilma is all-in-one built by people who actually ran ABA practices — thought through end to end, the whole business on one platform that just fits. Agentic AI and a built-in phone are bonuses on top.

What Theralytics is good at

BCBA-created, ABA-native, and honest about cost. Published pricing is rare in this market and Theralytics deserves credit for it. For a new or small practice — particularly with the startup package — the entry economics are genuinely good.

Theralytics publishes its pricing openly — approximately $20 per client for practice management, $20 per client for data collection, or $30 per client combined. That is their figure, not ours — we have not audited it, and we are not going to pretend the gap in scale does not exist.

What this comparison actually turns on

Per client or per user: the answer changes as you grow.

Both companies publish rates, so this comparison can be done properly on a spreadsheet before anyone talks to sales. Theralytics charges per client; Wilma charges per user. Below roughly one client per staff member, per-client is cheaper. Above it — which is where most maturing practices sit, since one RBT serves several clients — per-user pulls ahead and the gap widens every time you improve utilisation. The second difference is scope: compare whole-practice workflows rather than per-client functionality, because the cost of running a practice shows up in scheduling, coverage, billing and supervision, not only in the clinical record.

Ask to watch these, in both products

Not slides. The actual workflow, on data that looks like yours. Anything that cannot be shown live is a claim, and you should treat it as one — including ours.

• Your own numbers in both models, at today's size and at three years out.
• Whether a paused or pending-authorization client still counts as billable.
• The full operational surface: EVV, credential expiry, coverage when someone calls out.
• What the optional billing service covers, and what it is a percentage of.

Why operators compare them

Four reasons practices choose Wilma® over Theralytics.

All-in-one, done right — built by operators.

Theralytics consolidates data, scheduling, billing, documentation, and reporting into one tidy platform. Wilma is all-in-one too — but built by people who actually ran ABA practices, so the whole thing is thought through end to end and just fits how the work flows. That cohesion is the part operators call "impressive." (Agentic AI that drafts notes and scrubs claims is a bonus on top.)

A phone system that’s built in.

Wilma includes native business telephony — IVR routing, call recording, two-way SMS — with every call threaded into the right client record. Theralytics doesn’t include a phone system, so intake calls and family communication live in a separate tool.

Claims caught before they’re denials.

Wilma runs every claim through payer-specific, pre-submission scrubbing — modifier sets, authorization units, documentation completeness — so gaps surface in the billing queue, not in a 60-day denial. It’s denial prevention, not just denial reporting.

The whole business, not just the clinic.

Beyond clinical and billing, Wilma covers HR, payroll tracking, labor-law compliance, credential tracking, and an operations layer for owners. From intake to P&L, hire to exit — one platform runs the practice, not just the caseload.

Cost, side by side

What Wilma® and Theralytics cost to run.

Theralytics publishes its pricing and lets you pick per-client or per-user billing, so this compares like with like: their per-user plan against ours.

Two honest points in Theralytics' favour: their per-client tier is cheaper than ours for a practice with a small caseload per clinician, and their startup package genuinely costs nothing up front. What you trade for it is a percentage of receivables and a one-year term — so compare the startup plan against our flat price over the full year, not over the first six months.

Theralytics pricing read from their public pricing page on 27 August 2026 and unverified thereafter — check it before you decide. Theralytics is a trademark of its owner, named here for identification only; no affiliation or endorsement is implied.

Side by side

Wilma® vs Theralytics, feature by feature.

Comparison based on publicly available information as of June 2026. Theralytics is a trademark of its respective owner.

What you get on Wilma

Four things that change when AI does the prep.

The data drafts the note.

A session ends; Wilma turns the collected data into a draft note — goals linked, payer-aware language applied. The BCBA reviews, adds a sentence, signs. Six minutes, not an hour after hours.

Billing you can see, claims that ship clean.

Every claim, payment, and denial on one live dashboard, and every claim scrubbed against payer rules before it leaves. Bring billing in-house with confidence instead of chasing a service.

Calls become client context.

Intake calls route with context and thread into the client record automatically — no separate phone tool, no copy-paste between systems.

She runs the business, not just the caseload.

Credentials tracked, supervision logged, payroll prepared, labor-law documentation in place. The operational risk a growing practice can’t see until it’s expensive — handled.

Pricing and reviews

Comparing Theralytics pricing and reviews? Start with the buying questions.

Bottom-funnel buyers usually need three answers: what it costs, what real operators say after implementation, and whether the platform owns the workflow or depends on add-ons.

Pricing clarity

Wilma publishes flat pricing: Core is $30/user/month with a 10-licence minimum, so an account starts at $300/month, plus optional AI and Phone add-ons. Use that as the baseline when a Theralytics pricing page or quote requires a sales process.

Review signals

When reading Theralytics reviews, separate ease-of-use praise from operational outcomes: clean claims, authorization control, onboarding speed, support responsiveness, and whether teams still need extra tools.

Native vs integrated

The strongest reviews usually come when scheduling, notes, billing, data, EVV, phone, and AI share one record. Every separate vendor adds another support path and another place work can drift.

FAQ

Questions operators ask before they switch.

Is Wilma a good Theralytics alternative?

Theralytics is already all-in-one — why switch?

How does pricing compare?

Does Wilma include a phone system? Does Theralytics?

Can I migrate from Theralytics to Wilma?

Does Wilma handle billing and revenue cycle?

What does Wilma add beyond Theralytics?

Is Wilma HIPAA compliant?

See agentic AI on top of all-in-one — live.

Thirty minutes. Bring a session and a payer that gives you trouble. We’ll show the note drafted, the claim scrubbed, the call routed.

Evaluating the switch

What to check when comparing per-client pricing with per-user

Theralytics publishes its rates, so this comparison can be modelled properly before any sales call. The decision comes down to the shape of your practice and whether you want billing done for you.

• 1Work out your own crossover point.As of August 2026 Theralytics publishes $20 per client per month per module and $30 bundled, with a base subscription covering ten clients or users and a $200 or $300 monthly minimum. Wilma publishes $30 per user with a ten-licence minimum and no per-client component. Below roughly one client per staff member, per-client wins; above it, per-user does, and the gap compounds as utilization improves.Red flag: Comparing at today's headcount only, with no three-year projection.
• 2Price the 4.5% billing service against a real biller.Theralytics offers optional full-service billing at 4.5% of receivables. At $150,000 monthly collections that is $6,750 a month — typically more than the platform itself. That can be excellent value, but compare it against the fully loaded cost of an in-house biller including benefits, software, management and cover during absence, not against zero.Red flag: Comparing the percentage against your current software line rather than your current staffing.
• 3Pin down what the percentage covers.Ask exactly what is included — claim submission, denial follow-up, appeals, patient balances — and what the percentage is calculated on: collections received or claims submitted. Those two bases produce materially different bills.Red flag: A percentage quoted without naming what it is a percentage of.
• 4Confirm what counts as a billable client.On any per-client model this determines your effective rate. A paused client, one awaiting reauthorization, and one in intake may each be treated differently. Get the definition in the contract.Red flag: A verbal assurance that inactive clients do not count.

Before you sign

Questions worth asking on the demo

• Does a paused or pending-authorization client count as billable?
• Is the 4.5% calculated on collections received or claims submitted?
• What exactly is included in full-service billing, and what stays my job?
• What happens to aged AR if I stop using the billing service?
• Which minimum applies to me, and at what client count does the per-client charge exceed it?

Glossary

The terms you will hear

Per-client pricing

Charging per active client rather than per staff login, so the bill tracks caseload. Favours practices with more staff than clients.

Percentage-of-collections billing

Outsourced billing priced as a share of what is collected. Aligns the vendor with your revenue, and should be compared against the fully loaded cost of an in-house biller.

Aged accounts receivable

Claims outstanding beyond normal payment timelines. Its ownership during a switch is the single most common source of trouble.

Total cost of ownership

Subscription plus implementation, migration, per-claim fees and uplift over three years — not the first monthly figure.

Keep reading

Related guides on running an ABA practice — the same operation, from a different angle.

• Aloha ABA alternativeWhat changes when practice management and billing share one database.
• Rethink Behavioral Health alternativeContent library versus operating system — which problem you are solving.
• Ensora ABA alternativeWhere Wilma fits for practices weighing Ensora, feature by feature.
• CentralReach alternativeWhere Wilma and CentralReach differ on scope, pricing model and rollout.
• ABA practice management softwareOne platform for the whole ABA practice, from first call to paid claim.
• ABA data collection softwareTrial-by-trial, duration, frequency and interval data captured in session, graphed live.