For practices that want it all native.
All-in-one, done right — nothing bolted on.
Aloha is a solid platform, but data collection is a per-client add-on and EVV runs through Sandata. Wilma is all-in-one built by people who actually ran ABA practices — data, EVV, billing, and phone on one record, nothing bolted on. Agentic AI is a bonus on top, all for a flat $30/user.
What AlohaABA is good at
A simple, legible value proposition and — importantly — a trial. You can get into the product and form your own view without talking to anybody, which is a real advantage and one Wilma does not currently match.
AlohaABA publishes $29.99 per staff member per month for practice management, and offers a 30-day trial. That is their figure, not ours — we have not audited it, and we are not going to pretend the gap in scale does not exist.
What this comparison actually turns on
We do not offer a trial, so we have to earn the demo.
Being straight about it: AlohaABA lets you try before you buy and we do not. What we offer instead is a demo run on your workflows rather than a canned dataset, and the commitment that anything we claim gets shown live in that session. Where the products differ is depth of integration — Wilma runs clinical data, AI note drafting, billing and a built-in business phone on the same record, so a parent call, the session it concerns and the claim it generates all sit against one client. AlohaABA's pricing is also hybrid, charging per staff for practice management and per client for data collection, so your bill grows on both axes at once. Worth modelling both.
Ask to watch these, in both products
Not slides. The actual workflow, on data that looks like yours. Anything that cannot be shown live is a claim, and you should treat it as one — including ours.
- A parent call being routed, recorded and threaded into the client record.
- An AI-drafted note built from the session data, and what the clinician can change before signing.
- Your bill under a hybrid model at double the caseload and double the team.
- Whether data collection can be licensed for only some clients.
Why operators compare them
Four reasons practices choose Wilma® over Aloha ABA.
All-in-one, done right — built by operators.
Aloha is a capable all-in-one, but it shows the seams — data collection is a per-client add-on and EVV runs through Sandata. Wilma is all-in-one built by people who actually ran ABA practices, so data, EVV, billing, and phone share one record and nothing is bolted on. That cohesion is the part operators call "impressive."
Data collection is native — not a paid add-on.
Aloha ABA is a strong practice-management platform, but clinical data collection is a separate add-on (and EVV runs through a Sandata integration). Wilma includes real-time ABA data collection, session notes, scheduling, billing, and EVV on one record — nothing bolted on, nothing billed per client on top.
A phone system that’s actually built in.
Wilma includes native business telephony — IVR routing, call recording, two-way SMS — with every call threaded to the client record. Aloha doesn’t advertise native telephony, so that stays a separate vendor.
Agentic AI, not just practice management.
Wilma’s agentic AI drafts session notes from data, scrubs claims pre-submission, and prepares work within your rules, pending sign-off. It’s a layer above traditional all-in-one PM.
One flat price for the whole platform.
Wilma is $30/user/month Core (+$20 AI, +$10 phone). Aloha prices practice management per staff and data collection per client on top — so your cost grows with caseload. Flat per-user pricing keeps it predictable.
Cost, side by side
What Wilma® and Aloha ABA cost to run.
Aloha publishes its pricing, and on the practice-management line the two of us are within a cent of each other. The difference is what that line includes.
| Line item | Wilma | Aloha ABA |
|---|---|---|
| How you're billed | Per user | Per staff member, plus per client for data collection |
| Practice management | $30 / user / month | $29.99 / staff / month |
| Data collection | Included in Core | $10 / client / month, add-on |
| AI add-on (note drafting, claim scrubbing) | +$20 / user / month | Not offered |
| Phone add-on (business line, IVR, recording) | +$10 / user / month | Not offered |
| Per-client fees | None | Data collection only |
| Minimum commitment | 10 licences ($300 / month) | Not published |
| Implementation fee | None | None |
| Free trial | No — a live walkthrough instead | 30 days |
Take the practice-management line on its own and there is nothing to choose between us on price. The decision is data collection: on Wilma it is in the Core licence, on Aloha it is $10 per client per month on top. For 20 staff and 100 clients that is $600 against $1,599.80. And Aloha will let you trial it for 30 days without talking to anyone, which is a real advantage over our walkthrough if you would rather just click around.
Aloha ABA pricing read from their public pricing page on 27 August 2026 and unverified thereafter — check it before you decide. Aloha ABA is a trademark of its owner, named here for identification only; no affiliation or endorsement is implied.
Side by side
Wilma® vs Aloha ABA, feature by feature.
| Capability | Wilma | Aloha ABA |
|---|---|---|
| Practice management (scheduling, billing, A/R, auth) | ✅ Native | ✅ Yes |
| Real-time ABA data collection | ✅ Native, included | ⚠️ Paid add-on (per client) |
| EVV (electronic visit verification) | ✅ Built in | ⚠️ Via Sandata integration |
| Built-in phone & IVR | ✅ Native | ❌ Not advertised |
| Agentic AI (drafts notes, scrubs claims) | ✅ Core of the platform | ❌ Not advertised |
| Session notes from data | ✅ Native (AI add-on) | ⚠️ Depends on add-on |
| Pricing model | ✅ Flat $30/user, 10 min | ⚠️ Per-staff + per-client data |
| Published pricing | ✅ Yes | ✅ Yes |
Comparison based on publicly available information as of June 2026. Aloha ABA and Sandata are trademarks of their respective owners.
What you get on Wilma
Four things that change with a fully native platform.
One record, no bolt-ons.
Data collection, notes, scheduling, EVV, billing, and phone all share one record. No Sandata seam for EVV, no separate per-client data-collection product, no telephony vendor to reconcile.
Cost that doesn’t grow with caseload.
Flat per-user pricing means adding clients doesn’t add per-client fees. You can model your bill in a spreadsheet.
The data does more than sit there.
Collected data drafts the note, feeds the claim, and surfaces caseload trends — agentic AI prepares the work, you approve it.
Calls become client context.
Intake and family calls route with context into the client record — the phone is part of the platform, not a separate app.
Pricing and reviews
Comparing Aloha ABA pricing and reviews? Start with the buying questions.
Bottom-funnel buyers usually need three answers: what it costs, what real operators say after implementation, and whether the platform owns the workflow or depends on add-ons.
Pricing clarity
Wilma publishes flat pricing: Core is $30/user/month with a 10-licence minimum, so an account starts at $300/month, plus optional AI and Phone add-ons. Use that as the baseline when an Aloha ABA pricing page or quote requires a sales process.
Review signals
When reading Aloha ABA reviews, separate ease-of-use praise from operational outcomes: clean claims, authorization control, onboarding speed, support responsiveness, and whether teams still need extra tools.
Native vs integrated
The strongest reviews usually come when scheduling, notes, billing, data, EVV, phone, and AI share one record. Every separate vendor adds another support path and another place work can drift.
FAQ
Questions operators ask before they switch.
Is Wilma a good Aloha ABA alternative?
Does Aloha ABA include data collection?
How does EVV compare?
How does pricing compare?
Does Wilma include a phone system? Does Aloha?
Can I migrate from Aloha ABA to Wilma?
What does Aloha do well?
Is Wilma HIPAA compliant?
See an all-in-one with nothing bolted on.
Thirty minutes. Data, EVV, phone, and AI on one record — and a price you can model on one line.
Evaluating the switch
What to check when pricing runs on two units at once
AlohaABA publishes a hybrid model — one charge per staff member and another per client — which behaves differently from either pure model as a practice grows.
- 1Understand that both halves grow.As of August 2026 AlohaABA publishes $29.99 per staff member per month for practice management plus $12 per client per month for data collection, advertised at $10, with data collection sold only alongside practice management. Hiring raises one component and taking clients raises the other, so a practice growing on both axes sees compounding increases rather than one.Red flag: Modelling only the staff side because it is the larger unit price.
- 2Confirm which rate actually applies.Where a list price and an advertised price differ, establish which one is in your contract and whether the lower one is promotional. A rate that reverts at renewal changes your three-year model materially.Red flag: A discounted rate with no stated end date or renewal terms.
- 3Define a billable staff member.Ask whether it means all employees, all logins, or active clinical users only. Administrators, billers and supervisors add up quickly, and on a per-staff model each one is a line item.Red flag: No written definition of what counts as a user.
- 4Check the bundling requirement.Where data collection is sold only with practice management, you cannot buy just the clinical half. If the clinical side is what you actually want, you are paying the per-staff charge regardless.Red flag: Assuming you can unbundle later.
Before you sign
Questions worth asking on the demo
- What counts as a billable staff member — every login, or clinical users only?
- Is the reduced data-collection rate promotional, and what happens at renewal?
- Can data collection be licensed for a subset of clients?
- Model my bill at double the caseload with the same team, and at double the team with the same caseload.
- Are clearinghouse and per-claim fees inside the quoted price?
Glossary
The terms you will hear
- Hybrid pricing
- Charging on two units at once — typically per staff for practice management and per client for clinical. Sits between per-user and per-client exposure, and grows on both axes.
- Bundling requirement
- A module sold only in combination with another. Determines whether you can buy the half you actually want.
- List rate vs advertised rate
- The contractual price versus a promotional one. Which applies at renewal is what your three-year model depends on.
- Total cost of ownership
- Subscription plus implementation, migration, per-claim fees and uplift across three years.
Keep reading
Related guides on running an ABA practice — the same operation, from a different angle.
- Rethink Behavioral Health alternativeContent library versus operating system — which problem you are solving.
- Ensora ABA alternativeWhere Wilma fits for practices weighing Ensora, feature by feature.
- Hi Rasmus alternativeClinical tooling compared against a single system that also bills and schedules.
- CentralReach alternativeWhere Wilma and CentralReach differ on scope, pricing model and rollout.
- ABA practice management softwareOne platform for the whole ABA practice, from first call to paid claim.
- ABA data collection softwareTrial-by-trial, duration, frequency and interval data captured in session, graphed live.