Looking for a Rethink Behavioral Health alternative? Wilma is ABA-native software with agentic AI, built-in phone and IVR, and transparent pricing.
Frequently asked questions
Is Wilma cheaper than Rethink Behavioral Health?
For comparable ABA feature sets, Wilma is typically 20–40% less expensive on a comparable seat count, and the built-in phone system eliminates a separate phone vendor subscription. Enterprise pricing is transparent in the first sales conversation — not after a six-week procurement cycle.
Can I migrate from Rethink to Wilma?
Yes. Migration is included in onboarding. Client records, authorization history, session notes, treatment plans, and staff credentials transfer. Solo BCBAs migrate in under a week; all other practice sizes in 1–2 weeks.
Does Wilma include training content like Rethink does?
Wilma partners with ABA training providers for staff-development content. Rethink has a strong native training library — for organizations that rely heavily on it, that's a consideration. For most practices, Wilma's agentic AI, native phone, and ABA-native focus more than offset the difference.
What does Wilma have that Rethink doesn't?
Three differentiators stand out: (1) agentic AI that proactively drafts, scrubs, and flags — not "AI-assisted" autocomplete; (2) built-in phone and IVR with client-record threading — not a third-party integration; (3) ABA-native focus with faster implementation and transparent pricing.
How long does the switch take?
Solo BCBAs: under a week. All other practice sizes — small, mid-size, and enterprise multi-state: 1–2 weeks. Every timeline includes data migration and staff training.
Is Wilma HIPAA compliant?
Yes. End-to-end encryption (AES-256 at rest, TLS 1.2+ in transit), role-based access, full audit logging, BAAs standard with every customer agreement.
Does Wilma work if my organization runs non-ABA services?
Wilma is built for ABA practices. If your organization runs meaningful mental-health or education programs alongside ABA, Rethink's multi-vertical approach may fit better. If you're ABA-first or ABA-only, Wilma is built for the work you actually do.
Can I keep my existing clearinghouse and integrations?
In most cases, yes. Wilma integrates with standard EDI clearinghouses and common HRIS, payroll, and accounting platforms. Integration scope is reviewed during discovery to confirm fit.