Passage Health Pricing: What Is Known and What to Ask

Passage Health is a comparatively young ABA platform that has grown quickly. It does not publish pricing, and pricing questions are handled through a demo and a proposal.

What is publicly established

Passage Health was founded in 2022 and is based in New York City. In May 2025 it announced an $8 million Series A led by Telescope Partners. Public reporting at the time described a team of roughly 19 full-time employees serving approximately 150 practices, with later sources citing more than 160 providers.

The platform is positioned as an all-in-one clinical and practice management system covering scheduling, billing, data collection, reporting and analytics.

On pricing, the position is straightforward: no public rates, custom quote arranged through a demo.

Why that makes comparison harder

Quote-based pricing is common and not inherently unreasonable — requirements genuinely vary between a 12-person clinic and a multi-site organization. But it has a practical consequence for buyers: you cannot build a cost model until you have completed a sales process, which means you cannot shortlist on cost at all.

In a market where several competitors do publish — Motivity, Theralytics, AlohaABA and Wilma all list rates — that asymmetry is worth noticing. It is not evidence of a high price. It is evidence that you will need to do more work to find out.

What will drive your quote

Without published rates, these are the variables that typically determine the number:

• The pricing unit — per user, per client, or a hybrid. Establish this first; it determines everything about how the bill behaves later.
• Practice size, on whichever unit applies.
• Module scope — whether clinical and practice management are bundled or separate.
• Implementation and migration complexity.
• Contract term, with multi-year commitments typically trading a lower rate for less flexibility.

Questions to bring to the call

1. Is pricing per user, per client, or both?
2. What is included at the quoted rate, module by module — data collection, scheduling, billing and claims, parent portal, reporting, any AI features?
3. What is the implementation fee and what does it cover?
4. Is data migration included? Clients, authorizations, historical data, documentation — scope in writing.
5. Are there per-claim or clearinghouse fees beyond the platform rate?
6. What is the minimum commitment and the term?
7. What have annual increases been for existing customers over the past three years?
8. Is AI note drafting included or an add-on, and is it delivered natively or through a partner?
9. What does data export look like if you leave — format, timeline, cost?

Question eight is worth asking directly. Where a capability is delivered through a partner integration rather than built in-house, it introduces a second vendor relationship and sometimes a second line on the invoice.

A published-price reference point

To have something concrete in your model before the call, Wilma publishes $30 per user per month for the full Core platform, with optional AI at $20 per user per month and Phone at $10 per user per month. Ten-licence minimum, so accounts start at $300 per month, and there is no per-client component. Annual prepay saves roughly 17%.

For a 12-person practice that is $360 a month for Core, or $600 with AI, regardless of caseload.

That is a reference point rather than a claim about which is cheaper — Passage Health may quote below it for a given configuration. The point is that you can build the comparison model before the sales call rather than after it.

If you are evaluating both, the side-by-side comparison covers capability, migration and the cases where each platform is the better fit.

The summary

Passage Health does not publish pricing and quotes through a demo. It is a 2022-founded, venture-backed platform serving roughly 160 providers, positioned as all-in-one clinical and practice management. Establish the pricing unit first, pin down module inclusions, implementation, migration, per-claim fees, minimums, historical increases and data export, and ask specifically whether AI capabilities are native or delivered through a partner. Then model three years against your own client and staff projections.