Built by operators who ran independent practices.

The platform you don’t outgrow.

Q: What is the best ABA software for small practices?

The best ABA software for small practices in 2026 ships the full operational platform on the entry tier (not a stripped-down starter), publishes transparent pricing, signs a BAA at contract execution, and scales from a single clinic to multi-state enterprise on the same platform — so when you grow, you upgrade tiers, not platforms.

Q: How much does ABA software cost for small practices?

Wilma Core is $30/user/month for the full practice management platform — including scheduling, data collection, session notes, billing, EDI clearinghouse, payroll tracking, parent portal, BACB supervision, and compliance. Two optional add-ons: AI (+$20/user/month) and Phone (+$10/user/month). Enterprise is custom. Annual prepay saves ~17%. Core has a 10-licence minimum, so accounts start at $300/month. No implementation fees, no per-client fees. Pricing is published transparently on the pricing page.

Q: How long does setup take for a small practice?

Under a week. Day 1: provisioning and BAA. Days 2–3: programs, goals, data collection setup. Days 4–5: training and parent portal. Days 6–7: live sessions and signed notes. Week 2: optimization.

Q: When do I need the AI or Phone add-on?

Core covers full operational needs for small practices — scheduling, data collection, billing, EDI clearinghouse, payroll tracking, parent portal, BACB supervision, compliance. Add the AI add-on (+$20/user/month) when you want agentic AI drafting session notes, pre-submission claim scrubbing with denial prediction, and the practice-data assistant. Add the Phone add-on (+$10/user/month) when you want a shared practice number with two-way SMS instead of routing voice through a separate vendor like RingCentral or Dialpad. Add either, both, or neither. Same platform, same data — turning one on is a configuration change, not migration.

Q: Will I outgrow Wilma as I scale?

No. Wilma scales a single clinic → enterprise on the same platform. Same data model, same workflows, same UX. Plan upgrades are configuration changes, not platform migrations. Practices that outgrow specialized small-practice tools typically spend 6–9 months replatforming — that project doesn't exist for Wilma customers.

Q: Do I need ABA software if I'm a solo BCBA on contract with another practice?

Probably not, and not from us. Most contract BCBAs use whatever the contracting practice provides, and Wilma has a 10-licence minimum ($300/month) because it is built to run a practice, not a single caseload. Once you are hiring RBTs and billing your own clients, Wilma is the right move — full operational platform, your own billing, your own parent portal, your own data.

Q: How does Wilma compare to Theralytics or AlohaABA?

Theralytics and AlohaABA are small-practice tools without an enterprise upgrade path. With Wilma you start on Core for the full practice management platform, add the AI or Phone add-ons when you want them, and scale to Enterprise as you grow to multi-site — all on the same platform, no replatforming. The AI add-on layers session-note drafting, claim scrubbing, and the practice-data assistant on top of the same Core you're already using.

Q: Can I migrate from spreadsheets, paper, or a first-generation tool?

Yes. Migration is included in onboarding. Historical client data, session notes, authorization history, and staff records transfer. Most small-practice migrations complete within the first week of go-live.

Q: Is the parent portal included on the entry plan?

Yes. Parent portal, scheduling visibility, progress dashboards, session signing, document exchange — all included on Core.

Q: Is Wilma HIPAA compliant?

Yes. End-to-end encryption (AES-256 at rest, TLS 1.2+ in transit), role-based access, full audit logging on every PHI access, BAAs standard with every customer agreement.

One clinic to five BCBAs. The full operational platform from day one — not a stripped starter. Same platform, same data as you grow. Add agentic AI, EDI, and phone when you need them.

Core / user / month: $30
to go-live: 7 days
one clinic to multi-state: 1 platform
replatforming to grow

For independent practices

Built for independent practices that want the whole platform.

The most expensive mistake an independent ABA practice can make is buying the cheapest starter tool and hitting the ceiling in 12–18 months. The replatforming project takes 6–9 months. The data migration is painful. The team retrains from scratch. Meanwhile clinical work suffers.

Wilma® is the platform you don’t outgrow. Full operational platform on the entry tier. Same data model from a single clinic to multi-state operations. Tier upgrades are configuration changes, not migrations. Pricing is published. BAA is standard. Live in under a week.

No stripped starter. The full Wilma platform on the entry tier.

Wilma's Core plan at $30 per licence per month (10-licence minimum) gives small practices the full operational platform — client onboarding, data collection, session notes, scheduling, clinical analytics, billing & accounting, EDI clearinghouse, payroll tracking, BACB supervision, parent portal, and compliance. Not a watered-down starter. The full system, with optional add-ons for agentic AI and native phone when you're ready.

Real-time data collection

ABC, frequency, mastery — captured on mobile, offline-first.

Session notes & scheduling

Authorization-aware. Conflict detection. Built for ABA.

Clinical analytics

Live graphing of goal progression. Parent-ready visualizations.

Billing & accounting

ABA billing codes (CPT® and HCPCS), modifier handling, payment tracking.

Add agentic AI and native phone when you need them.

Two optional add-ons sit on top of the same Core platform. AI add-on (+$20/user/month) layers agentic capabilities — session note drafting, pre-submission claim scrubbing, denial prediction, the practice-data assistant. Phone add-on (+$10/user/month) adds a shared practice number with two-way SMS, voicemail with auto-transcription, and call recording. Add either, both, or neither. Same platform, same data — turning one on is a configuration change, not a migration.

Core has everything you need to operate

Scheduling, data collection, billing, EDI clearinghouse, payroll tracking, parent portal, BACB supervision, compliance — all ship in Core.

AI add-on (+$20/user/mo)

AI session notes, pre-submission claim scrubbing, denial prediction, ask-your-practice assistant, automated reminders & follow-ups.

Phone add-on (+$10/user/mo)

Shared practice phone number, two-way SMS, voicemail with auto-transcription, calls threaded to client records.

Enterprise adds scale

Multi-state, multi-entity billing, SSO, custom integrations, dedicated account management.

One clinic to multi-state — same platform, same data.

The most common mistake in small-practice ABA software: buying the cheapest tool, hitting the ceiling in 12–18 months, then spending a year migrating. Wilma scales from a single clinic to enterprise on one platform. Tier upgrades are configuration changes, not re-implementations.

Same UX, every tier

Your team doesn't retrain when you grow.

Same data model

No data migration between tiers.

Add features, not systems

Upgrade tier, get more. Don't buy another tool.

Path to enterprise

Multi-entity, multi-state billing available when you need it.

Supervision ratios tracked even when it's just you.

Small practices supervising fieldwork, with one or two RBTs. Either way, BACB supervision requirements matter. Wilma tracks supervision hours live, flags ratio issues before they become renewal problems, and logs supervision notes from live session observation.

Live ratio tracking

BACB-aligned, per-role, across the practice.

Session observation

Observe live RBT sessions remotely. Notes captured automatically.

Credential tracking

BCBA and RBT certification expirations surfaced weeks ahead.

Documentation for audits

Audit-readiness score live. BACB evidence assembled.

No "contact sales." No six-week procurement.

Core $30/user/month. Optional add-ons priced separately: AI +$20/user/month, Phone +$10/user/month. Enterprise custom. Published. Predictable. You know what it costs before you book a demo. Annual prepay saves ~17%. No implementation or setup fees.

Core plan

$30/user/month. Full practice management — scheduling, data collection, billing, EDI clearinghouse, payroll tracking, parent portal, BACB supervision, compliance.

AI add-on

+$20/user/month. Session-note drafting, pre-submission claim scrubbing, denial prediction, practice-data assistant.

Phone add-on

+$10/user/month. Shared practice number, two-way SMS, voicemail with auto-transcription, calls threaded to client records.

Enterprise

Custom pricing for multi-state, multi-entity operations. SSO, dedicated support.

Starts at $300/month

$30 per licence with a 10-licence minimum. Add-ons are per licence too, so they apply to all 10.

First session in Wilma by Friday. Not by next quarter.

Day 1: provisioning and BAA. Days 2–3: programs, goals, data collection setup. Days 4–5: BCBA training, parent portal launch. Days 6–7: first sessions captured, first notes drafted, first claims scrubbed. Week 2: optimization. No six-week procurement. No implementation team waiting for the "kickoff."

Day 1

Account provisioned, BAA executed, data import started.

Days 2–3

Programs and goals configured, data collection templates.

Days 4–5

BCBA training, parent portal launch, parallel run.

Day 6+

Live go-live. Real sessions. Real notes. Real claims.

Buyer's Checklist

Evaluating ABA software for an independent practice?

FAQ

Questions independent practices ask.

What is the best ABA software for small practices?

How much does ABA software cost for small practices?

How long does setup take for a small practice?

When do I need the AI or Phone add-on?

Will I outgrow Wilma as I scale?

Do I need ABA software if I'm a solo BCBA on contract with another practice?

How does Wilma compare to Theralytics or AlohaABA?

Can I migrate from spreadsheets, paper, or a first-generation tool?

Is the parent portal included on the entry plan?

Is Wilma HIPAA compliant?

See the platform built for independent practices.

Thirty minutes. The full operational platform. No enterprise pretension. Your practice, ready by Friday.

Keep reading

Related guides on running an ABA practice — the same operation, from a different angle.