For practices that want pricing decoupled from collections.

Flat per-user pricing — not a cut of your revenue.

Q: Is Wilma a good Raven Health alternative?

Yes — especially if you want pricing that's independent of your collections, in-house billing rather than an outsourced percentage model, and native phone/EVV. Raven is well-regarded for new and growing providers; Wilma differentiates on flat pricing and a fully native operational stack.

Q: How does pricing compare?

Raven offers its software free bundled with managed billing at about 5% of collected revenue (month-to-month, no upfront fees). Wilma is a flat $30/user/month (+$20 AI, +$10 phone), independent of claims volume — so your cost is predictable as collections grow.

Q: Do I have to outsource billing with Wilma?

No. Wilma is built for in-house RCM — insurance capture, authorization, pre-submission scrubbing, EDI/ERA, denials, and patient billing are native, with full visibility. You keep the percentage an outsourced service would take.

Q: Does Raven do credentialing? Does Wilma?

Raven offers full-service credentialing and payer enrollment as a staffed service. Wilma does not provide insurance credentialing — it does credential-expiry tracking (certification renewal alerts). If done-for-you credentialing is a requirement, factor that in.

Q: Does Raven track VB-MAPP? Does Wilma?

Raven includes VB-MAPP assessment tracking. Wilma does not run standardized assessments in-software. If in-software VB-MAPP is required, that's a point for Raven.

Q: Can I migrate from Raven to Wilma?

Yes. Client records, authorizations, historical data, and documentation transfer during onboarding. For billing, most practices run out open AR in their prior system while new claims start clean in Wilma. Small practices are typically live in under a week; larger practices in 1–2 weeks.

Q: Is Wilma HIPAA compliant?

Yes. End-to-end encryption, role-based access, full audit logging, and BAAs standard with every customer agreement.

Raven's software is 'free' but bundled with managed billing at ~5% of collections. Wilma is flat $30/user, independent of claims volume — with native phone, EVV, and agentic AI.

What Raven Health is good at

A bundled proposition that genuinely suits some practices. If you have no billing capability and no appetite to build one, handing revenue cycle to your software vendor is a legitimate answer — and Raven also offers credentialing as a staffed service, which Wilma does not.

Raven Health offers standalone pricing alongside a premium all-in-one model tied to collected claims. That is their figure, not ours — we have not audited it, and we are not going to pretend the gap in scale does not exist.

What this comparison actually turns on

We will never take a percentage of what you collect.

This is the cleanest difference on any of these pages. Raven's all-in-one model is tied to collected claims; Wilma charges a flat $30 per user per month and takes nothing from your revenue. The arithmetic matters more than it first appears: a percentage model costs you more precisely as you get better at collecting, so improving your own clean claim rate raises your vendor's invoice. A flat per-user fee does not move. Be honest with yourself about which you want — if you genuinely will not staff billing, a percentage model can still be the right call, and we would rather you knew that than switched and struggled.

Ask to watch these, in both products

Not slides. The actual workflow, on data that looks like yours. Anything that cannot be shown live is a claim, and you should treat it as one — including ours.

What the percentage is calculated on — collections received, or claims submitted.
Your annual cost under both models at your current collections, and at 50% more.
What happens to aged accounts receivable if you ever leave the billing service.
Whether credentialing is a requirement for you — Wilma tracks credential expiry but does not provide credentialing as a service.

Why operators compare them

Why practices choose Wilma® over Raven Health.

All-in-one, done right — built by operators.

Raven is a capable all-in-one for growing providers. Wilma is all-in-one too — built by people who actually ran ABA practices, so the whole platform is thought through end to end and just fits the work. That cohesion is the part operators call "impressive."

Pricing decoupled from your collections.

Raven's software is offered free bundled with managed billing at about 5% of collected revenue. As you grow, that percentage grows. Wilma is a flat $30/user/month regardless of claims volume — predictable as you scale.

You don't have to outsource your revenue.

Raven's model centers on done-for-you billing. Wilma gives you native, in-house RCM with pre-submission scrubbing and full visibility — bring billing in-house and keep the percentage.

Native phone, IVR, and EVV.

Wilma includes a built-in phone system and native EVV. Raven doesn't advertise native telephony or EVV, so those would be separate.

Agentic AI across the platform.

Both use AI for notes. Wilma's agentic AI also scrubs claims, prepares authorization packets, and surfaces caseload trends — pending your sign-off.

Side by side

Wilma® vs Raven Health, feature by feature.

Capability	Wilma	Raven Health
All-in-one practice management	✅ Native	✅ Yes
Mobile data collection & graphing	✅ Offline-first	✅ Yes
AI session notes	✅ Native (AI add-on)	✅ Yes
In-house RCM (you keep collections)	✅ Native, in-house	⚠️ Managed billing at ~5%
Built-in phone & IVR	✅ Native	❌ Not advertised
EVV	✅ Built in	❌ Not advertised
Pricing model	✅ Flat $30/user, 10 min	⚠️ ~5% of collections (bundled)
Full-service insurance credentialing	➖ Not offered	✅ Offered (service)

Comparison based on publicly available information as of June 2026. Raven Health is a trademark of its respective owner.

What you get on Wilma

What changes on one agentic platform.

Your bill doesn't scale with revenue.

Flat per-user pricing means a great collections month doesn't cost you more. Model it on one line.

Keep billing — and the margin — in-house.

Native RCM with pre-submission scrubbing and live AR analytics. Bring billing in-house with the visibility to trust it.

Native phone + EVV.

A built-in phone system and EVV on the same record — fewer vendors to stitch together.

Agentic AI, human-approved.

Notes drafted, claims scrubbed, work prepared within your rules — you approve every output.

Pricing and reviews

Comparing Raven Health pricing and reviews? Start with the buying questions.

Bottom-funnel buyers usually need three answers: what it costs, what real operators say after implementation, and whether the platform owns the workflow or depends on add-ons.

Pricing clarity

Wilma publishes flat pricing: Core is $30/user/month with a 10-licence minimum, so an account starts at $300/month, plus optional AI and Phone add-ons. Use that as the baseline when a Raven Health pricing page or quote requires a sales process.

Review signals

When reading Raven Health reviews, separate ease-of-use praise from operational outcomes: clean claims, authorization control, onboarding speed, support responsiveness, and whether teams still need extra tools.

Native vs integrated

The strongest reviews usually come when scheduling, notes, billing, data, EVV, phone, and AI share one record. Every separate vendor adds another support path and another place work can drift.

FAQ

Questions operators ask before they switch.

Is Wilma a good Raven Health alternative?

How does pricing compare?

Do I have to outsource billing with Wilma?

Does Raven do credentialing? Does Wilma?

Does Raven track VB-MAPP? Does Wilma?

Can I migrate from Raven to Wilma?

Is Wilma HIPAA compliant?

See the whole platform in 30 minutes.

Bring your hardest workflow. We'll show you Wilma end to end — and a price you can model on one line.

Evaluating the switch

What to check when the clinical side works and billing does not

The common reason to look past a clinical-first product is that data collection is solved and revenue operations are not. That is a specific problem with a specific set of questions.

1Is the billing native or a partnership?Ask directly whether claims are built and submitted by the same vendor that holds the clinical record, or by an integration. A partnership can work, but it means two contracts, two roadmaps and a seam where the session and the claim can disagree — and the disagreement surfaces at payment, weeks later.Red flag: Billing described as 'we integrate with' rather than 'we do'.
2Does anything stop a claim with no documentation behind it?The strongest test of a joined platform: try to submit a claim for a session whose note is unsigned. On one record it should be blocked. Where it is merely reported, you will submit claims you cannot defend and learn about it on audit.Red flag: Documentation completeness offered as a report rather than a gate.
3How are denials worked, and by whom?Denials are where ABA revenue actually leaks. You want denial reasons as a structured field so the same reason appearing forty times reads as one fixable problem, not forty separate follow-ups — and you want to know whether working them is your job or the vendor's.Red flag: Denial reasons stored as free text, which makes them uncountable.
4Is EVV part of the schedule or a separate portal?Where your state Medicaid programme requires Electronic Visit Verification, a verified visit and a scheduled appointment need to be one object. Two lists means someone reconciles them, and unreconciled visits are unbillable ones.Red flag: EVV described as a file you upload to a state portal on a schedule.

Before you sign

Questions worth asking on the demo

Is claim submission yours or a partner's? Name the partner if there is one.
Try to submit a claim for a session with an unsigned note and show me what happens.
Show me AR grouped by denial reason.
How does EVV capture work, and what reconciles if a verified visit is later edited?
What is included at the quoted price, module by module?

Glossary

The terms you will hear

Single record: Scheduling, data collection, notes and billing reading and writing the same rows, rather than separate systems reconciled on a schedule. It is what makes an unbillable session impossible to bill rather than merely reportable.
Integration seam: The join between two vendors' systems. Where data is copied rather than shared, the seam is where records drift apart and where neither vendor owns the failure.
Clean claim rate: Share of claims paid on first submission with no correction. The clearest single measure of whether the billing half of a platform is actually working.
Authorization units: Billable 15-minute units a payer approved over a date range. Sessions decrement the balance; delivering past it usually means the service is not reimbursable.

Keep reading

Related guides on running an ABA practice — the same operation, from a different angle.