Switching from CentralReach, with the price on the page.
$30 per user per month. Month-to-month. Migration from CentralReach included. Small practices go live in under a week.
Why Practices Switch
Three things every ABA practice has asked for. We shipped them.
Published price
$30 per user per month, on the website. Month-to-month. Migration from CentralReach is included in onboarding.
Agentic AI Chief of Staff
Wilma's AI doesn't just autocomplete a session note. She scrubs claims pre-submission, drafts notes from real-time data, flags documentation gaps, prepares renewal packets, and answers routine staff and client questions — every output pending human sign-off.
Team collaboration, native to every record
Threaded discussions on client records, treatment plans, and claims. @-mentions that route to the person responsible with context attached. Shared task queues by role. The parent portal is part of the same loop, not a separate inbox.
Side-by-Side
Wilma® vs CentralReach
Side-by-side on price, implementation, AI, collaboration, and the rest. Plus the questions your procurement team is going to ask — answered below.
Sourced from Wilma's published pricing page and publicly documented CentralReach customer reports. Updated April 2026.
CentralReach is a trademark of its respective owner; named here for identification only, and no affiliation or endorsement is implied.
Procurement FAQ
The questions your team is going to ask.
Five answers, written for the way your procurement actually works.
Read the full Wilma vs CentralReach comparison
All Twelve Workflows
Every workflow your practice runs. One price.
No tiers. No module catalog. Nothing of substance sold separately.
The Price
per user / month
In writing. Month-to-month. Migration included.
- Every workflow in the Core platform
- No tiers, no module catalog, no implementation fee
- Migration from CentralReach included in onboarding
- Export your data, any time
Optional add-ons, priced in plain sight: AI Chief of Staff +$20 · Native phone +$10
Book Your Demo
Thirty minutes. No pitch.
Bring the questions your last vendor wouldn't answer in writing. We'll go in the order you'd actually ask them.
- See Wilma run a real ABA day
- The migration plan, drafted live
- The arithmetic, if you want it
Reserve your demo.
Thirty seconds. The kind of form we'd actually fill out.
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Keep reading
Related guides on running an ABA practice — the same operation, from a different angle.
- CentralReach alternativeWhere Wilma and CentralReach differ on scope, pricing model and rollout.
- Motivity alternativeData-collection depth versus running the whole practice in one system.
- Passage Health alternativeA side-by-side on billing, clinical workflow and what each platform leaves out.
- ABA therapy softwareWhat clinical teams actually touch every day, and how it fits together.
- AI ABA softwareWhere AI genuinely removes admin work in an ABA practice — and where it does not.
- Best ABA billing softwareWhich billing tools scrub before submission, and which just report denials.